Mojo Care
ANDREW FRASER ANDREW FRASER

Mojo Care

Welcome to the world, Mojo Care! A care practice that’s here to bring some much-needed mojo to the world of care for the elderly in their own homes. It's been a joy developing a brand identity for Mojo Care, and helping to bring this amazing idea to life.

Brand identity

Credit: We Meet At Last

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Location, location, location
ANDREW FRASER ANDREW FRASER

Location, location, location

Lake MacDonnell, in South Australia, provides a memorable and dramatic backdrop to showcase the duality of efficiency and power, of the new MG Hybrid+ range.

TVC; OOH

Credit: We Meet At Last (production Queen Charles consultancy)

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Shop Gumtree campaign, part II: online video
ANDREW FRASER ANDREW FRASER

Shop Gumtree campaign, part II: online video

According to the legendary creative, Dave Trott, one of the most effective ways to communicate with an audience is simply to tell them something they don’t know. People are always surprised that you can find pretty much everything you need on Gumtree: from pets, to utes, to surfboards, to houses, to jobs. This is Part II of our brand-building campaign, inspiring all Aussies to re-think their buying habits, and Shop Gumtree.

Online video

Credit: We Meet At Last

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Creating a new behaviour
ANDREW FRASER ANDREW FRASER

Creating a new behaviour

Transforming Gumtree from a brand we sort of remember from a decade ago, to a smart place to go shopping. A national OOH and digital campaign giving Australians a fresh new way to think of Gumtree and launching a new ‘Shop Gumtree’ creative platform.

OOH; digital

Credit: We Meet At Last

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Important message
ANDREW FRASER ANDREW FRASER

Important message

A message for Allianz customers in communities facing a catastrophic weather event. The message needed to be broad enough to work for all CAT eventualities but also specific enough to feel relevant to each individual event.

TVC; social

Credit: We Meet At Last

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In the driving seat
ANDREW FRASER ANDREW FRASER

In the driving seat

People love Allianz Insurance’s ‘flexible excess’ option, included in many of their motor policies. Well, they love it once they understand what it is. We created a fun explainer video to overcome this barrier to purchase.

OLV; social

Credit: We Meet At Last

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Being direct
ANDREW FRASER ANDREW FRASER

Being direct

The Four Winds music festival in Bermagui is a unique event in the Australian cultural calendar. We were tasked with raising a substantial sum of hard cash to fund their residency program — needless to say, without compromising the considered tone and values of this esteemed arts organisation.

Edm; website; program; brochure

Credit: We Meet At Last

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Not done yet
ANDREW FRASER ANDREW FRASER

Not done yet

Dylan Alcott on the mental and physical barriers many of us face to movement, and a mantra that can help us all to smash through them. A partnership between the Dylan Alcott Foundation and Rexona.

OLV; social

Bastion Creative, Sydney (credit: copywriter)

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Welcome back world
ANDREW FRASER ANDREW FRASER

Welcome back world

A campaign for Tourism Australia, inviting the world to come and say G’day, now that international borders have finally been reopened. Wonderful to work on such an uplifting and significant project for the nation.

Social; digital

CHE Proximity (credit: copywriter)

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BMW Performance redefined
ANDREW FRASER ANDREW FRASER

BMW Performance redefined

The launch of a new range of electric vehicles that heralds not just a new level of performance, but a new definition of the word.

30” BVOD; 15”x3 BVOD

Clemenger Melbourne (credit: copywriter)

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Enter the Wise One
ANDREW FRASER ANDREW FRASER

Enter the Wise One

It’s their deep knowledge and wise advice that elevates Auto One team members to the status of guru. Cue mystical spanner chimes …

30” TVC & OLV; 15” OLV; 6” bumpers

Bastion Creatvie (credit: copywriter)

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Get well sooner
ANDREW FRASER ANDREW FRASER

Get well sooner

During the cold and flu season, you can get well soon. Or you can get well sooner, with Blackmores Bio C.

YouTube; FB; Insta; TikTok; 15” OLV/TVC

Credit: We Meet At Last

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NRMA summer retail
ANDREW FRASER ANDREW FRASER

NRMA summer retail

How do you create a hard-working, results-driven, retail campaign without going all Harvey Norman on us?

30/15/6” OLV & TVC; radio

Monkeys (credit: copywriter)

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How’s your head today?
ANDREW FRASER ANDREW FRASER

How’s your head today?

A campaign during COVID-19 to encourage every Australian to consider their mental health, whilst avoiding the two words guaranteed to put them off: mental health.

15/30” OLV; social; TVC

BMF (credit: copywriter)

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How well do you know fire?
ANDREW FRASER ANDREW FRASER

How well do you know fire?

A campaign to overcome complacency in Victoria in the run up to the tragic ‘19/’20 bushfire season.

30/15” TVC/OLV

Wunderman Thompson (credit: copywriter)

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