Creating a new behaviour

Written By ANDREW FRASER

Transforming Gumtree from a brand we sort of remember from a decade ago, to a smart place to go shopping. A national OOH and digital campaign giving Australians a fresh new way to think of Gumtree and launching a new ‘Shop Gumtree’ creative platform.

OOH; digital

We Meet At Last

ANDREW FRASER
Previous

Shop Gumtree campaign, part II: OOH
Next

Important message