How well do you know fire?

The biggest issue in the run up to the tragic Victorian bushfires of ‘19/’20, was complacency. People assumed they already knew enough about bushfire and didn’t think they would be personally affected.

We needed Victorians to feel vulnerable to bushfire. Our campaign rolled out across owned and earned media in the spring of 2019, challenging Victorians with unsettling facts about fire.

‘How well do you know fire?’ was the creative platform for all Victorian Government bushfire messaging and advice.

30/15” TVC/OLV; PR platform

Wunderman Thompson (credit: copywriter)