How’s your head today?

Written By ANDREW FRASER

A campaign during COVID-19 to encourage every Australian to consider their mental health, whilst avoiding the two words guaranteed to put them off: mental health.

The campaign was written at BMF and was part of a $48.1m Australian Government Mental Health & Wellbeing Pandemic Response Plan.

15/30” OLV; social; TVC

BMF (credit: copywriter)

coronavirus-covid-19-image---how-s-your-head-today---1.jpg
ANDREW FRASER
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