NRMA summer retail

How do you create a hard-working, results-driven, retail campaign without going all Harvey Norman on us? Our ‘Lighten the load’ campaign was written for NRMA’s Dec/Jan retail push, at the Monkeys. We sold 130K new policies during the period — well above the 90K target.

30/15/6” OLV & TVC; radio

The Monkeys (credit: copywriter)

We created a series of 6-second spots, and had some fun choreographing an ‘infinite’ OLV version.

For radio, we opted against a matching luggage approach. Here’s one of the stand-alone spots.

And here’s the spot that aired at the end of January, bookending the summer season.