NRMA summer retail
How do you create a hard-working, results-driven, retail campaign without going all Harvey Norman on us? Our ‘Lighten the load’ campaign was written for NRMA’s Dec/Jan retail push, at the Monkeys. We sold 130K new policies during the period — well above the 90K target.
30/15/6” OLV & TVC; radio
The Monkeys (credit: copywriter)
We created a series of 6-second spots, and had some fun choreographing an ‘infinite’ OLV version.
For radio, we opted against a matching luggage approach. Here’s one of the stand-alone spots.
And here’s the spot that aired at the end of January, bookending the summer season.
