Belief
For over a decade Uber, Airbnb, Netflix and co. have been dispensing with middlemen and gatekeepers, opening up a direct relationship with customers and transforming the customer experience.
We believe it’s time our industry did some middleman-dispensing of our own, so opening up a direct conversation between marketers and creative talent.
We believe, if we were all given the chance to invent our industry again, that we’d start with something far simpler.
That, too often, ‘creative bureaucracy’ gets in the way of the freshest thinking and most effective work.
That better creative outcomes can be achieved with, not more, but fewer heads.